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Blaque Software (Pty) Ltd

Your Content Just Became Inventory: Marketing After Cloudflare’s Crawler Tollbooth

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On 1 July, Cloudflare used its second annual “Content Independence Day” to quietly redraw the terms of trade for everyone who publishes anything on the internet. From 15 September, the company’s default settings will block AI crawlers that mix search, training, and agent duties from any page that carries advertising. At the same time, its […]